Facebook and Snapchat are currently in the middle of an all-out war for users, ad dollars, innovation and the coveted crown jewel of the social media empire. Who can ignore the obvious, like introducing stories on Instagram followed with Facebook stories launching just last week?
Snapchat is firing back with a few key changes to step up their ad potential, and this can mean serious trouble for Facebook. Advertisers looking for Snapchat ad exposure will now have access to a state of the art, goal-based bidding tool for app install ads. In short, this new feature will allow the advertiser to identify and target Snapchat users who are likely to install its app. Snapchat is targeting its app install ads, which ask snappers to swipe upwards on full-screen video ads, which uses machine-learning technology. This capability was developed in-house at Snapchat and as of right now is exclusive and unlike any other ad offering.
Peter Sellis, the director of monetization product at Snapchat’s parent company, Snap Inc., told Business Insider in a statement, “We’ve been listening closely to direct-response advertisers and are excited to announce the ability to ‘bid for installs’ in our auction. This is a new, cost-efficient way to drive app installs right from Snapchat.”
These new capabilities will allow advertisers to not only better target users who may be more inclined to use their product but also drive them to download their app. Snapchat has also set a new standard by enhancing how advertisers can get in front of users who have previously interacted with their filters on Snapchat, by allowing advertisers to specifically target these users.
Not only will this mean great things for Team Snapchat ($$$) and advertisers alike, it will make for a much more over-saturated user experience resulting in more targeted ads for users.
With Valentine’s Day comes endless comparisons and storytelling of how we all spend the holiday with our loved ones. While sitting with some of my baby boomer and gen X friends discussing the topic, I was shocked to hear that many of their partners had memento boxes filled with things like concert tickets (Blondie), hotel soaps (not stolen, I am told) and movie tickets (Titanic anyone?). I couldn’t help but feel a bit guilty, I am the ultimate minimalist. I throw away or donate everything! I do not find any sentimental value in crumpled up receipts or napkins with lipstick stains.
What I do truly cherish, is a hashtag I developed for my partner and I in the early stages of our relationship. Shortly after I started dating my fiancee, Ram, we shared our first heartfelt ‘I love you’, and the hashtag #AmandaLovesRam was born. Since this happened in February 2014, it has just stuck. Wherever we go, whatever we do, whatever we post, #AmandaLovesRam is tagged. Our friends and family actually follow the hashtag and look forward to our postings. The hashtag has followed us to London, Paris, New York City, Chicago, Hawaii, San Francisco and Napa Valley. Even through all our travels, at its core the hashtag is about our love and commitment to each other. That’s what makes it special.
In today’s digital age, are memory boxes as valuable as they once were? I can’t help but smile and be proud of what #AmandaLovesRam has become today. I love looking back on our adventures and cherished moments together. In a social sphere where hashtags like #Kardashians and #QOTD are king, I think it’s really great that we have our own slice of the pie. #AmandaLovesRam currently has 99 tags on Instagram, I invite you all to check out all of our adventures. I would also love to hear about how each of you document some of your most cherished moments with friends and loved ones, so please do share!