Since launching in 2011, Snapchat has been best it in class in the image messaging app market, linking friends, celebrities and influencers and establishing their worth for both iPhone and Android users. Times are changing, and users can’t help but take notice of the newest app on the scene, Marco Polo.
Twitter is a buzz right now over this new mobile app that credits itself as the “video walkie talkie” that lets you send quick messages back and forth. Similar to Snapchat, Marco Polo allows users to record messages that are only a few seconds long. What makes it different from Snapchat, however, is that Marco Polo automatically saves your videos so you can have an ongoing conversation with friends.
Marco Polo app has been around since early 2016 and the momentum is starting to pick up. The app currently has a 4.4 rating on the Google Play Store and more than 84,000 reviews. Also boasting with a 4.5 out of 5 on Apple’s App Store while ranking as the 8th top free social networking app in the App Store.
Owned by Joya Communications, the corporate website states that the company was established in 2012 “to help people feel close no matter the distance, enabling people to remain connected in convenient and meaningful ways.”
Users beware, the app is know to send spam tweets to promote Marco Polo to your contacts.
While it is still early days for Marco Polo, it will be interesting to see how the app evolves. Very few apps and brands have the staying power of Facebook or Snapchat and are able to maintain clout without the support of investors and boards of directors.