In a day and age where social status and appearances (seem) to be everything, we are always looking for new ways to reinvent our online personas. Enter, the Bitmoji free app, which allows users to design a personalized avatar. You can even perfect your character down to the finest of details, including: hairstyle, lip shape, laugh lines and of course outfits (curated by Bergdorf Goodman, Forever 21 and Steve Madden just to name a few).
Yesterday, Snapchat announced they have updated their main iOS and Android app to allow people to create widgets of their best friends’ Bitmoji. With Snapchat’s Bitmoji widget, you can select a few friends and see their avatars right from the ‘Today’ screen on iOS and the home screen on Android phones. These shortcuts immediately open a text chat with those friends. It appears that Snapchat is trying to get back into the instant messaging arena which is owned predominantly by Facebook and Instagram.
While I think this is a new novel idea will work to generate some buzz for Snapchat until a bigger and better idea is unveiled. I am not confident this is a big enough draw to entice social users away from instant messaging on Facebook or Instagram Stories. What do you think? Will this new Bitmoji feature encourage both you and your friends to communicate more on Snapchat?
I’m not sure about all of you, but when I think of the Wendy’s brand I see an ‘Anne of Green Gables’ type with red pigtails, freckles and a big, toothy smile. Also, how can any of us forget Wendy’s founder and former CEO, Dave Thomas, serving up fresh burgers off the girl in commercials during the 90’s?
Wendy’s is taking a step away from nostalgia by using Twitter as an avenue of opportunity to reinvent and carve out a new social identity. Known to be Quirky, hot blooded and not tolerating any comparisons to competitors (sorry McDonald’s).
Guess what? It’s working. Wendy’s is currently best in class in ‘roasting’ Twitter users with relentless sass behind an innocent, homely exterior. Check out this Youtube clip of responses to some of Wendy’s 40 best tweets:
Who is the quirky social media professional behind the braided pigtails? It is the face of Amy Brown, the Social Media Manager for Wendy’s who recently announced she will be leaving the company as of March 31st. Follow her on Twitter here.
Where will Wendy’s take their social persona next without the brains behind the operation leading the way? Also, what can we expect next from Amy? Possibly a move to another fast food chain or maybe establishing a personal consulting business? Regardless of where Amy is headed next, I am willing to bet that as we speak Wendy’s competitors are pouring over burgers and soda trying to figure out the best possible way to ‘one-up’ Wendy’s social strategy.
Unless you are completely out of touch with pop culture, you may have heard of Sophia Amoruso, a former hitchhiking, dumpster-diving, community college dropout with a lot of time on her hands who went on to launch Nasty Gal.
Nasty Gal grew to sell over $100 million in clothing and accessories both new and vintage, occupying a 65,000-square-foot office space in LA, employing over 350 people, and having over 2.3 million followers on Instagram alone. Nasty Gal has faced its own hurdles in a constantly changing and volatile retail environment, with having to file for Chapter 11 bankruptcy protection on Nov. 9 to secure financial relief while it restructures.
Next Up for #GIRLBOSS? A 13 episode series from Netflix chronicling Sophia’s start as a rebellious and dysfunctional 22-year-old who, after starting a vintage clothing eBay shop, strikes it big and builds a brand. Check out a sneak peek at what #GIRLBOSS has to offer viewers:
Despite Nasty Gal‘s recent trials and tribulations, one cannot help but wonder if the brand has retained its cache that created a millennial and entrepreneurial movement just a short time ago. People loved interacting and shopping with a brand that had created a raw, unique yet attainable formula for success (myself included). Now, being a troubled business venture, one can’t help but wonder if the same readers of the 2014 New York Times Best Seller will tune in on April 21, 2017 when the series premieres on Netflix.
Looking back on happier times for #GIRLBOSS and Sophia’s revolutionary success, here are some of my key learning’s from the manifesto:
- It’s cool to be weird.
- You get what you focus on.
- You don’t get what you don’t ask for.
- Have ambition, and always set (and re-evaluate) goals.
- Be confident in yourself and your abilities.
… and finally, my personal favourite:
- Focus on the future, not the past.